Privacy Policy
McBride Custom Homes – Privacy Policy
Last updated: November 2025
McBride Custom Homes (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit https://www.mcbridecustomhomes.com/ (“the Site”).
By using the Site, you consent to the practices described in this policy.
1. Information We Collect
We collect information in the following ways:
a. Information You Provide
When you submit a form, request a consultation, sign up for communications, or contact us directly, we may collect:NameEmail addressPhone numberMailing addressProject details and preferencesAny other information you choose to provide
b. Information Collected Automatically
When you visit the Site, certain data is collected automatically, including:IP addressBrowser type and settingsDevice typePages viewed and time spentReferring websiteGeneral location inferred from your IP address
This information helps us improve website performance, understand how visitors interact with our content, and optimize the experience for future users.
c. Cookies & Tracking Technologies
We use cookies and similar tracking tools to:Enhance your browsing experienceAnalyze traffic and user behaviorSupport essential website functionalityDeliver relevant marketing contentImprove our advertising and customer journey
You may adjust your cookie preferences in your browser settings.
2. Third-Party Tools We Use
We use trusted third-party tools to understand how visitors use our Site and to manage form submissions, emails, and marketing. These tools collect data as described below.
HubSpot
We use HubSpot for:Website forms and contact submissionsEmail communicationMarketing automationLead managementPage analyticsCustomer experience tools
HubSpot collects information such as:Form submission data (name, email, phone number, project details)Page views and session activityIP address and approximate locationInteractions with emails we send
HubSpot’s tracking helps us understand which pages and content are most useful and improve our service delivery. HubSpot data is stored securely and used solely for our business purposes.
You can review HubSpot’s privacy practices here: https://legal.hubspot.com/privacy-policy
Google Analytics / Google Analytics 4 (GA4)
We use Google Analytics and GA4 to measure traffic, understand user behavior, and improve the Site.
Google Analytics automatically collects:Page interactions (scroll depth, clicks, navigation paths)Device and browser informationIP address (processed using Google’s IP anonymization in GA4)General location (city/region)Time on page & engagement metrics
Google may use aggregated data across its network to improve its own services. We do not receive personally identifiable information from Google.
You may opt out of Google Analytics using Google’s browser add-on:https://tools.google.com/dlpage/gaoptout/
Google’s privacy practices are available at:https://policies.google.com/privacy
3. How We Use Your Information
We use your information to:Respond to inquiries and project requestsDetermine project fit and timeline availabilityImprove website content and user experienceSend updates, newsletters, or marketing communications (only when you opt in)Analyze Site activity and performanceMaintain Site securityRefine our marketing strategy using aggregated analytics data
We do not sell your personal information.
4. Sharing Your Information
We only share your information in limited circumstances:
a. Service Providers
Trusted partners such as HubSpot, Google Analytics, website hosting providers, and marketing tools may process data on our behalf. These partners are required to keep your information confidential and use it only to perform services for McBride Custom Homes.
b. Legal Requirements
We may disclose information when required by law, or to protect our rights, safety, or property.
c. Business Transitions
In the event of a merger, acquisition, or reorganization, your information may be transferred as part of the business assets.
5. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, loss, or misuse. While no system is completely secure, we take steps appropriate to the sensitivity of the data collected.
6. Your Choices & Rights
Depending on your location, you may have rights to:
Access the personal information we hold
Request corrections or updates
Request deletion of your data
Withdraw consent for marketing emails
Limit cookie tracking through browser settings or privacy tools
Requests can be made at any time using the contact information below.
7. Third-Party Links
Our Site may contain links to external websites. We are not responsible for their content or privacy practices. Review their policies before providing personal information.
8. Children’s Privacy
The Site is not intended for individuals under 16. We do not knowingly collect information from children.
9. Changes to This Policy
We may update this Privacy Policy at any time. Updated versions will include a revised “Last Updated” date. Continued use of the Site indicates acceptance of the updated terms.
10. Contact Us
For questions or privacy-related requests, contact:
McBride Custom Homes
Petoskey, Harbor Springs & Charlevoix, Michigan
Email: info@mcbridecustomhomes.com